Email Marketing

What is email marketing and why it is essential to your business

Email marketing refers to the use of email communications in a marketing strategy to reach specific business goals. Emails can be used to generate sales, enhance customer engagement (i.e., newsletters), acquire customers, create brand awareness and reward customer loyalty.

​

For existing clients and customers, email marketing emphasizes communication and awareness. For potential customers, emails can be used to entice and attract in an outreach campaign.

​

Email marketing benefits:

​

• The return on investment (ROI)  for email marketing is $42 for every dollar spent.​ 

• Creates brand awareness. 

• Nurtures customer relationship 

• Builds personalized content 

​

​